Rugs & Carpets
Art & Accessories
GTR Leather
From Brick
& Mortar to Omni-channel
GTR Leather went from $0 to $3M in less than a year with Bear.
GTR Leather is a leading California based manufacturer that specializes in upholstered furniture. They turned to Bear to build a dependable and scalable online revenue channel.
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San Diego, CA
7+ Online Channels
Bear Powered Listings
GTR Leather wanted to diversify their revenue channel and expand into the rapidly growing online selling environment in a way that made sense for their business. Having been focused historically on servicing top 100 and independent brick and mortar retailers coast to coast,

Founders Christopher and Peter decided that it was time to find a technology partner that could offer scalability with online retailers and marketplaces, while helping them ensure the day-to-day operations of their multichannel ecommerce was effortless and fully integrated.

Having dipped their toes in ecommerce in the past, they were well aware of how complicated and time consuming it is to manually create and deploy hundreds of data points for product listings and manage inventory across channels. They had seen too many other furniture manufacturers adopt an unsuccessful “set it and forget it” approach to diversified online revenue.
What stood out to us was Bear’s focus on THE details. Everything was built out in a way that made sense for our company.”
Christopher Thorpe and Peter Robinson
Co-founders GTR Leather & Eleanor Rigby Home
GTR Leather turned to Bear to provide the superpowers needed to launch and manage their catalog across a number of leading online home goods channels. After meeting at High Point Market, they chose Bear for the company's reputation of excellent customer support, reliability, and proven technology built specifically for the unique requirements of furniture manufacturers and wholesalers.

Bear's integrations with  online channels made it easy for GTR Leather to expand onto net-new channels and also grow their onsite product assortment. Moreover, Bear's  publishing engine made it painless for GTR Leather to grow their reach, add new SKUs, and manage product quantities across warehouses in California, Mexico, and North Carolina.
GTR Leather
Pimlico Top Grain Leather Sofa
6+ Online Channels
1 of 16,125
By partnering with Bear, GTR Leather has been able to establish and ramp an enviable and profitable online revenue channel within a very short period of time. GTR Leather’s ownership has already started adding new product lines and explore other furniture verticals to ramp with Bear. The results have been tremendous, surpassing $1m net-new online sales (GMV) within the first 11 months on Bear.
Eleanor Rigby Home expansion
Following success in year one, Eleanor Rigby Home, GTR Leather's higher-end "fine furniture" sister brand, joined Bear to scale multichannel. Eleanor Rigby Home has a deep catalog of custom frames, leathers, and finishes spanning well over 30,000 unique skus. In order to support this expansion, GTR & ERH expanded production across 2 new plants in Mexico and distribution centers in California and North Carolina.
We wanted a partner who was invested from the start and didn’t just take money up front. For small companies like us, everyone needs to have skin in the game.
Christopher Thorpe and Peter Robinson
Co-founders GTR Leather & Eleanor Rigby Home
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