GTR Leather wanted to diversify their revenue channel and expand into the rapidly growing online selling environment in a way that made sense for their business. Having been focused historically on servicing top 100 and independent brick and mortar retailers coast to coast,

Founders Christopher and Peter decided that it was time to find a technology partner that could offer scalability with online retailers and marketplaces, while helping them ensure the day-to-day operations of their multichannel ecommerce was effortless and fully integrated.

Having dipped their toes in ecommerce in the past, they were well aware of how complicated and time consuming it is to manually create and deploy hundreds of data points for product listings and manage inventory across channels. They had seen too many other furniture manufacturers adopt an unsuccessful “set it and forget it” approach to diversified online revenue.

GTR Leather turned to Bear to provide the superpowers needed to launch and manage their catalog across a number of leading online home goods channels. After meeting at High Point Market, they chose Bear for the company's reputation of excellent customer support, reliability, and proven technology built specifically for the unique requirements of furniture manufacturers and wholesalers.

Bear's integrations with  online channels made it easy for GTR Leather to expand onto net-new channels and also grow their onsite product assortment. Moreover, Bear's  publishing engine made it painless for GTR Leather to grow their reach, add new SKUs, and manage product quantities across warehouses in California, Mexico, and North Carolina.