From Brick & Mortar to Omni-channel
GTR Leather

From Brick & Mortar to Omni-channel

GTR Leather went from $0 to $3M in less than a year with Bear.

GTR Leather is a leading California based manufacturer that specializes in upholstered furniture. They turned to Bear to build a dependable and scalable online revenue channel.

Powered by Bear

Location
San Diego, CA
Publishes to
7+ Online Channels
Bear Powered Listings
25,000+

Challenge

GTR Leather wanted to diversify their revenue channel and expand into the rapidly growing online selling environment in a way that made sense for their business. Having been focused historically on servicing top 100 and independent brick and mortar retailers coast to coast.
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GTR founders Christopher and Peter decided that it was time to find a technology partner that could offer frictionless setup and scalability with major online retailers and marketplaces like Wayfair.com, Overstock.com, Houzz.com, and Amazon.com, while helping them ensure the day-to-day operations of their multichannel ecommerce was effortless and fully integrated.
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Having dipped their toes in ecommerce in the past, GTR Leather was well aware of how complicated and time consuming it is to manually create and deploy hundreds of data points for product listings, keep track of inventory across all channels, and pull the right growth levers at the right time. They had seen too many other furniture manufacturers adopt an unsuccessful “set it and forget it” approach to diversified online revenue.

“
What stood out to us was Bear's focus on the details. Everything was built out in a way that made sense for our company
Christopher Thorpe and Peter Robinson
Co-founders GTR Leather & Eleanor Rigby Home

Solution

GTR Leather turned to CommerceBear to provide the superpowers needed to launch and manage their catalog across a number of leading online home goods channels. After meeting at High Point Market, they chose Bear for the company's reputation of excellent customer support, reliability, and proven technology built specifically for the unique requirements of furniture manufacturers and wholesalers.
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Bear's extensive relationships and integrations with key online channels made it easy for GTR Leather to expand onto channels with millions of new customers and also grow their onsite product assortment. Moreover, Bear's multichannel publishing and automated inventory offerings made it painless for GTR Leather to grow their reach, add new SKUs, and easily manage product quantities across multiple warehouses in California, Mexico, and North Carolina.

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GTR Leather

Pimlico Top Grain Leather Sofa

See for Yourself
Published To
6+ Online Channels
BED BATH & BEYOND RANK
1 of 16,125
Location
Category
online Channels

Results

By partnering with Bear, GTR Leather has been able to establish and ramp an enviable and profitable online revenue channel within a very short period of time. The scalability of working within the Bear ecosystem allows GTR Leather to grow their business and drive new revenue in a highly cost effective manner. GTR Leather’s ownership has already started adding new product lines and explore other furniture verticals to ramp with Bear. The results have been tremendous, surpassing $1m net-new GMV within the first 11 months on the Bear platform.

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To learn more about what GTR Leather and ERH built with Bear, please get in touch with us.
GTR Leather

Pimlico Top Grain Leather Sofa

See for Yourself
Published To
6+ Online Channels
Overstock Rank
1 of 16,125
Location
Category
online Channels

Results

By partnering with Bear, GTR Leather has been able to establish and ramp an enviable and profitable online revenue channel within a very short period of time. The scalability of working within the Bear ecosystem allows GTR Leather to grow their business and drive new revenue in a highly cost effective manner. GTR Leather’s ownership has already started adding new product lines and explore other furniture verticals to ramp with Bear. The results have been tremendous, surpassing $1m net-new GMV within the first 11 months on the Bear platform.

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To learn more about what GTR Leather and ERH built with Bear, please get in touch with us.

Eleanor
Rigby Home expansion

Following tremendous success in year one, Eleanor Rigby Home (GTR Leather's higher-end "fine furniture" sister brand) joined Bear to scale multichannel. ERH has a deep catalog of custom frames, leathers, and finishes spanning well over 30,000 unique custom skus. In order to support the expansion, GTR & ERH expanded production across 2 new plants in Mexico and distribution centers in California and North Carolina.

To learn more about what GTR Leather and ERH built with Bear, please get in touch with us.
“
We wanted a partner who was invested from the start and didn't just take money up front. For small, companies like us, everyone needs to have skin in the game.
Christopher Thorpe and Peter Robinson
Co-founders GTR Leather & Eleanor Rigby Home

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SOLUTION

When Venessa started working with Bear, she found out that managing metadata for large platforms didn’t need to be so complicated.“When you’re working with channels like Wayfair,” Venessa says, “there’s a taxonomy for each product and that filters down to the metadata you have to work with. Bear has based their spreadsheet off Wayfair’s—because it’s the most extensive in the industry—but it’s much easier to use and the listings are pushed out to everyone.”With Bear, Dovetail’s metadata is centralized in one place instead of several across various channels. To launch and manage products at scale on Wayfair, Perigold, Overstock, and Houzz, Venessa uploads digital assets, keywords, product descriptions, etc. to one place. From there, Bear takes care of disseminating and customizing that information to each channel depending on how the listings need to be built and presented.