GTR Leather turned to CommerceBear to provide the superpowers needed to launch and manage their catalog across a number of leading online home goods channels. After meeting at High Point Market, they chose Bear for the company's reputation of excellent customer support, reliability, and proven technology built specifically for the unique requirements of furniture manufacturers and wholesalers. Bear's extensive relationships and integrations with key online channels made it easy for GTR Leather to expand onto channels with millions of new customers and also grow their onsite product assortment. Moreover, Bear's multichannel publishing
and automated inventory
offerings made it painless for GTR Leather to grow their reach, add new SKUs, and easily manage product quantities across multiple warehouses in California, Mexico, and North Carolina.Results
By partnering with Bear, GTR Leather has been able to establish and ramp an enviable and profitable online revenue channel within a very short period of time. The scalability of working within the Bear ecosystem allows GTR Leather to grow their business and drive new revenue in a highly cost effective manner. GTR Leather’s ownership has already started adding new product lines and explore other furniture verticals to ramp with Bear. The results have been tremendous, surpassing $1m net-new GMV within the first 11 months on the Bear platform. Eleanor Rigby Home expansion
Following tremendous success in year one, Eleanor Rigby Home
(GTR Leather's higher-end "fine furniture" sister brand) joined Bear to scale multichannel. ERH has a deep catalog of custom frames, leathers, and finishes spanning well over 30,000 unique custom skus. In order to support the expansion, GTR & ERH expanded production across 2 new plants in Mexico and distribution centers in California and North Carolina.
To learn more about what GTR Leather and ERH built with Bear, please get in touch with us