Every day, more consumers shift their spending to online channels. By 2022, the total US ecommerce market is expected to surpass 700B USD. Manufacturers and wholesalers relying mostly on brick and mortar dealer networks will need to diversify revenue and become omni-channel. Tapping into this represents an incredible opportunity, but it isn’t easy. The COVID-19 crisis has only accelerated widespread adoption of ecommerce within the home goods vertical. Wayfair, Amazon, Overstock, and others are all experiencing massive growth, highlighted by a surge in new customers and continued consumer adoption of online buying.