About us | CommerceBear

About us

Our CEO isn’t your average tech founder—he's the fourth generation in the furniture industry, with a family who have clocked more than 80 years in the business. CommerceBear initially started by selling furniture through our very own white label online brands, learning exactly what it’s like to be in a manufacturer’s shoes. We’ve leveraged our deep furniture industry expertise and scaled into a leading technology company powering manufacturers and wholesalers to sell across Wayfair, Amazon, Overstock, and more.

Our mission

We’re on a mission to democratize the way manufacturers can sell online - which means helping SMBs and top 100s alike to build, scale, and diversify their online revenue in the most efficient way possible. Multichannel ecommerce shouldn’t be challenging or have a barrier to entry. So we set out to solve this problem.

Track record

We’ve worked with 60K+ articles of furniture from leading brands and deeply understand what it takes to establish and drive effective multichannel revenue.

Our brands

Our white label brands are currently used as a sandbox to test new product features and technology: Sloane Elliot, Oliver Pierce, Common Home.

Our products are best-sellers and recommended buys across all platforms. Including the Colby, ranked 3rd overall on Overstock.com and the Asbury on Wayfair.com.

Our leadership

Meet the people building the best furniture ecommerce platform in the world. We share a passion for solving big problems and are committed to democratizing the way furniture manufacturers sell.