The future of furniture.
Bear is a multichannel ecommerce enablement platform that makes it easy for home goods manufacturers and wholesalers to sell online.
About us
Enabling furniture merchants to sell everywhere ⚡️
Our CEO is a 4th generation furniture industry veteran with deep domain expertise. Sam spent 3 years working for the family business. From there, he founded his own online furniture brand to fully understand the multichannel problem, learning exactly what it’s like to be in a merchant's shoes. This led to building the CommerceBear platform.
Our mission
Bear is purpose built for the furniture industry and we’ve designed our platform around the unique complexities furniture merchants face. This results in furniture SMBs generating high quality listings that drive GMV and a pricing model that they can afford.
Why now?
There's a massive shift from offline to online in the home goods space. Online distribution is essential to survival.
Sandbox brands
Our white label brands are currently used as a sandbox to test new product features and technology. They are best-sellers and recommended buys across platforms; including the Colby, ranked 3rd on and the top-20 Asbury on
Our leadership
Meet the people building the future of furniture.
Sam Vlessing
Founder, CEO
Jeffrey Hendler
Isaac Kim
Head of Product
Evan Santa
Vice President, Sales
Ed Robinson
Howard Lis
Executive Chairman
Jason Tham
Advisory Board
Jeremy Greven
Advisory Board
Phil Jacobson
Advisory Board
What they're saying
“Democratizing the way furniture manufacturers can sell online”
“Designed to meet the unique needs of the furniture industry”
“Meet the company making ecommerce bear-able”
“Built and tested from the perspective of a furniture manufacturer”
“Increase efficiency and grow revenues”
“CommerceBear named one of Canada’s most innovative tech companies”
Contact us
US: +1 929 232 2327
CAD: +1 647 479 6243
Bear HQ
77 Bloor Street West, Suite 600, Toronto, Ontario, M5S 1M2
Give Bear a try
A simple, efficient way to drive new revenue and lower operational costs.
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